Custom Client Guide
Melody Anne Photography: When Prep Materials Feel Like Part of the Brand
THE CHALLENGE
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Melody Anne Photography nails the session experience—but when it comes to booking, things feel a little less clear. Parents want pricing, seniors want styling tips, and everyone wants to know what’s actually included. Without a polished guide to tie it all together, Melody’s booking process feels more pieced together than picture-perfect.
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THE STRATEGY
The goal was to create a guide that felt less like a price sheet and more like an extension of Melody’s brand. It needed to be clean, client-friendly, and easy to follow. Something seniors and parents could actually use. With full creative freedom, I built a layout that flowed like a conversation and added extra value wherever I saw the chance.
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THE EXECUTION
I created the entire Senior Services & Pricing Guide from scratch. Writing every word, selecting every image, and building a layout that felt clean, modern, and uniquely hers. I used existing brand fonts and colors, then expanded the system with a custom visual kit that reflected her tone and style. I took the initiative to include a Styling & Prep section, giving clients extra support up front while saving Melody time on the back end.
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THE OUTCOME
A stronger first impression. A more thoughtful process. An experience that feels curated from the start.
This guide does more than share information. It embodies the professionalism and polish behind the brand. Every element is designed with intention, allowing clients to move forward with clarity and confidence. It elevates not just how the service is explained, but how it’s felt.
A Warm Welcome That Sets the Stage
Part cover, part connection point—this opening spread introduces the senior session experience with clarity, charm, and just the right amount of celebration. From the confident visual to the friendly tone of the welcome message, it sets expectations and builds trust right from the start.
Information That’s Easy to Love
This spread covers everything from pricing to session structure in a way that feels sleek, informative, and elevated. It gives clients the clarity they’re looking for while reinforcing the professionalism and polish of the overall experience.
Thoughtful Tips, Clear Next Steps
This final spread offers styling guidance to help clients feel prepared and confident, plus a clear call to action that gently prompts them to book. It’s a purposeful close that adds value while guiding the client seamlessly into the next phase.
